Product hook and engagement campaigns

This could be listed by answering the following questions. Please note, that product hooks are not compulsory to be submitted in the project, you can just skip this part if you find it hard to do - we can always revisit this later.

1. Goal
2. Success metric
3. Problem statement
4. Current alternative
5. Solution - Summary and Detailed version with a user flow (use whimsical)
6. Metrics to track
7. Ramp up milestones

If you have managed to crack the product hook, write down the campaigns to supplement it as well. If not, just mention the campaigns you'll create to drive engagement. At least 5 campaigns with clear mention of the following —

1. Segmentation : type of the user
2. Goal of the campaign
3. Pitch/Content
4. Offer
5. Frequency and timing
6. Success metrics